Pantone Colour of the Year 2018: Inspiring Art, Design, Beauty and Fashion

If you love keeping your fashion, beauty and interior style up to date, the first thing to do is turn your attention to the Pantone colour of the year. Every year, colour experts at the Pantone Colour Institute analyse a wide variety of pop culture – design, food, film, art, technology and more – to reach the official hue set to take the world by storm.


Quite the opposite of last year’s crisp green tone and the pale pastel blending the year before that, 2018 has been announced a provocative one: Ultra Violet. Pantone tells us that this vibrant choice ‘communicates originality, ingenuity, and visionary thinking that points us towards the future’ and that, more than a trend, it reflects what is needed in our world today.


We love the suggested encouragement for more people all over the world to get creative and the invitation to push artistic boundaries. Here are some of our favourite points behind this year’s Pantone colour selection:


Exploring Artistic Expression


The choice of Ultra-Violet is said to be one chosen to encourage artistic expression worldwide and to spur individuals on to push boundaries through creative outlets and make their mark on the work, so we’re hoping to see some fantastic art appearing this year inspired by this complex colour.


We’re always keeping the art in our gallery fresh and we’re lucky enough to be able to display a selection of work by some truly superb artists – we’re excited to see what 2018 will bring in terms of new collections!


Mindfulness Practice


The Pantone Colour Institute has also stated that Ultra-Violet is a colour often associated with mindfulness – something that many of you will have made a new year’s resolution to start practicing. Stepping away from the over-stimulation of the world can be such a pleasure in this instantly gratifying and technologically heavy day and age and we feel as though Cornwall is the perfect place to do this.


With an abundance of natural beauty in the Roseland Peninsula and beyond, a tendency to lean towards friendly face-to-face communication and plenty of places to go to get away from it all for just a little while, a trip to St Mawes might be all you need to seek refuge and clear your busy head.


Symbolising Artistic Brilliance


We lost a few too many artistic icons in 2017 and many before that but having Ultra-Violet as the Pantone Colour of the Year is almost like choosing the perfect shade with which to pay homage. Prince, Jimi Hendrix and David Bowie were known for bringing Ultra-Violet to the forefront of pop culture, wearing their individuality with pride. Bring out your inner artist this year to follow suit!


Inspire & Influence


Ultra-Violet is said to be a colour chosen to inspire and influence artists and designers all over the world, leaving them feeling empowered with the desire to create memorable work that conveys meaningful messages to us all. This reminds us of the striking work by Alvaro Tamarit, which we are lucky enough to have here displayed in St Mawes Gallery. Come by and take a look!